July EU New Policy Shock! Don't Stick to Temu Y2, Use a North American Last-Mile Solution to Handle Multi-Platform OrdersMany small and medium-sized sellers on Temu have clearly felt that cross-border business is becoming increasingly difficult and profit margins are getting thinner.
Source: Online Media
Two years ago, the lightweight drop-shipping model with low barriers to entry, known as Temu Y2, was a viable strategy. However, this approach is no longer feasible this year. Not only has overall order volume declined, but logistics costs have continued to rise, and platform compliance audits have become increasingly strict. Various penalties for timeouts, tracking issues, and address violations keep piling up. Many stores appear to have orders, but when the month ends, they find they are barely making a profit or even losing money.
To avoid relying entirely on Temu as their sole platform, many sellers have started operating on Amazon and building independent websites simultaneously, hoping to stabilize revenue and diversify risks through a multi-platform strategy.
Source: Online Media
However, most quickly encounter the same problem: managing logistics across multiple platforms becomes increasingly chaotic and unprofitable.
Created on 07.17