Zhongnan Whale Navigation International | How do big sellers do it? Cross-border distribution, product selection, competitor analysis... The 50+ best tools to use in 2025, the first few are directly legendary! (With website link)

创建于05.20

What is the most difficult part of cross-border e-commerce? Is it product selection, sourcing, advertising, or data analysis? In the end, it boils down to "information gap" + "low efficiency."

The key to solving these problems is: using the right tools!

Compiled a list of essential tools for cross-border e-commerce practice, covering product selection, competitor analysis, inventory management, image optimization, keywords, trend tracking, and community engagement. The entire process is streamlined, with each tool accompanied by a functional introduction and official website link. Remember to bookmark it!

Practical Tool 1: Competitor Analysis Tool

Similarweb: Analyze the traffic sources, visitor country distribution, access channels, etc. of competitor websites.🔗
        
        https://www.similarweb.com/

Mention: Track the volume of brand and product discussions on social media.🔗
        
        https://mention.com/

BuiltWith: Query the technical architecture behind a website, such as what CMS, advertising plugins, payment systems, etc. are used.🔗
        
        https://builtwith.com/

Whois: View basic information such as the website registrant, registration time, etc., to determine its development stage.🔗
        
        https://whois.com/or
        
        https://whois.aliyun.com/

SEMrush: A powerful SEO and PPC advertising analysis tool, suitable for seeing which keywords competitors are targeting. 🔗
        
        https://www.semrush.com/

Koala Inspector: Shopify independent site plugin, allows you to view the other party's store products, pricing, plugins, traffic, etc. 🔗
        
        https://koala-app.com/

Practical Tool 2: Product Selection Tool

FastMoss: Cross-platform product popularity tracking, suitable for independent sites and Amazon hot product mining. 🔗
        
        https://www.fastmoss.com/zh

EchoTik: Supports explosive data analysis for social media platforms such as Douyin, Xiaohongshu, and TikTok.🔗
        
        https://echotik.live/board

Google Trends: A basic tool for judging product selection direction by observing the changes in keyword popularity worldwide. 🔗
        
        https://trends.google.com/trends?geo=US&hl=zh-CN

Amazon Best Sellers: Amazon's best-selling list, categorized for precise market demand assessment. 🔗
        
        https://www.amazon.com/Best-Sellers

Amazon Most Wished For: Consumer wish list ranking, helping to predict hot products.🔗
        
        https://www.amazon.com/gp/most-wished-for

Amazon Movers & Shakers: Rapidly Rising List, Suitable for Discovering Dark Horse Products.🔗
        
        https://www.amazon.com/gp/movers-and-shakers

Etsy Most Wanted: Inspiration for selecting handmade, cultural creative, and vintage products.🔗
        
        https://www.etsy.com/market/most_wanted

Etsy Best Selling Items: Aggregated page of the best-selling products on the Etsy platform.🔗
        
        https://www.etsy.com/market/best_selling_items

Etsy Most Popular Item: Etsy's most popular product collection.🔗
        
        https://www.etsy.com/market/most_popular_item

Trending on eBay: eBay's current best-selling trend product page. 🔗
        
        https://www.ebay.com/trending

Kickstarter Popular: A great place to discover emerging product trends and innovative projects.🔗
        
        https://www.kickstarter.com/discover/popular

InsiderMonkey: Provides cross-border e-commerce category rankings and hot sales trend reports.🔗
        
        https://www.insidermonkey.com/

AliExpress: Suitable for observing global low-priced hot-selling product trends.🔗
        
        https://www.aliexpress.com/

Niche Scraper: A powerful tool for discovering trending products, providing advertising materials, product data, and more.🔗
        
        https://nichescraper.com/

Find Niche: Analyze the hot-selling products and category profits of independent sites and AliExpress. 🔗
        
        https://findniche.com/cn

Reddit - Shut Up And Take My Money: Users spontaneously recommend impulse-buy good items.🔗
        
        https://www.reddit.com/r/shutupandtakemymoney/

Reddit - Buy It For Life: A community discussing high-quality, durable products.🔗
        
        https://www.reddit.com/r/BuyItForLife/

Practical Tool Three: A One-Click Inventory ERP Tool

Shop Assistant: Supports one-click distribution, order management, and inventory synchronization across multiple platforms.🔗
        
        https://www.dianxiaomi.com/index.htm

Mango Store Manager: The interface is clear, suitable for teams with many stores and a large number of orders.🔗
        
        https://www.mangoerp.com

Mabang ERP: Supports multiple platforms + 1688 drop shipping, suitable for small and medium sellers.🔗
        
        https://www.mabangerp.com/index.htm

Super Store Manager: Traditional e-commerce platforms commonly use ERP, supporting refined management.🔗
        
        https://www.superseller.cn/

Easy Warehouse ERP: The first choice for medium to large cross-border enterprises, including warehousing and logistics modules.🔗
        
        https://www.eccang.com/erp.html

Practical Tool Four: Image Design Tool

Canva: Online graphic design platform, easy to use, rich in templates.🔗
        
        https://www.canva.com/

Kittl: Suitable for creating brand logos, labels, posters, etc., balancing aesthetics and efficiency.🔗
        
        https://www.kittl.com/

Adobe Lightroom: Professional color grading tool, suitable for product photo retouching. 🔗
        
        https://www.adobe.com/products/photoshop-lightroom.html

Snapseed: A mobile photo editing tool produced by Google, suitable for optimizing photos taken with a smartphone. 🔗
        
        https://snapseed.online/

JPEGmini Pro: Compresses image size without affecting quality, suitable for web loading optimization.🔗
        
        https://www.jpegmini.com/

Practical Tool Five: Keyword Tool

Google Ads Keyword Planner: Official keyword planning tool, authoritative data.🔗
        
        https://ads.google.com/home/tools/keyword-planner/

Sonar: A keyword mining tool designed specifically for Amazon.🔗
        
        http://sonar-tool.com/us/?utm_source=518dmj.com

Yimai Treasure: Chinese interface, suitable for beginners to conduct keyword research.🔗
        
        http://www.91ymb.com/

MerchantWords: A professional Amazon keyword search volume query platform.🔗
        
        https://www.merchantwords.com/

Keyword Tool: Suitable for keyword expansion on platforms like YouTube, Amazon, etc.🔗
        
        https://keywordtool.io/

Scientific Seller: Focused on precise keyword combinations and conversion analysis.🔗
        
        http://app.scientificseller.com/keywordtool

Purple Bird Data: A leading domestic cross-border data service platform, integrated analysis of keywords + sales. 🔗
        
        http://www.ziniao.com/index.html

SEMrush: A powerful tool for competitor keyword analysis and SEO strategy development.🔗
        
        https://www.semrush.com/

Keyword Tool Dominator: Supports long-tail keyword mining for platforms like Amazon, Etsy, etc. 🔗
        
        https://www.keywordtooldominator.com/

Answer The Public: A tool that visualizes user search behavior.🔗
        
        https://answerthepublic.com/

Soovle: Multi-platform automatic completion suggestion aggregation, quickly find topics.🔗
        
        https://www.soovle.com/

SEOChat Suggest Tool: Suitable for Google keyword expansion analysis.🔗
        
        http://tools.seochat.com/tools/suggest-tool/

Practical Tool Six: Hotspot Tracking Tool

TikTok Trending: TikTok Official Creative Center, view popular videos/topics.🔗
        
        https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag

Google Trends: Global hot trend dashboard, selectable countries and time periods.🔗
        
        https://trends.google.com/

Pinterest Trends: View the trends of images and DIY content that North American users are interested in.🔗
        
        https://trends.pinterest.com/

Twitter Trending: Real-time updates on global hot topics, suitable for selecting trending content. 🔗
        
        https://x.com/explore/tabs/trending

BuzzFeed Trending: Aggregating entertainment, lifestyle, and pop culture hot content.🔗
        
        https://www.buzzfeed.com/trending

Answer The Public: Popular question mining, suitable for title and copy inspiration.🔗
        
        https://answerthepublic.com/

Reddit Trending: The most discussed news and events hub in North America.🔗
        
        https://www.reddit.com/

YouTube Trending: View the hottest video content in your country.🔗
        
        https://www.youtube.com/feed/trending

Practical Tool Seven: Cross-Border E-Commerce Forums and Communities

Know Everything: The most commonly used Chinese community for Amazon sellers, rich in practical information and updated quickly. 🔗
        
        http://www.wearesellers.com/

Chuanglan Forum: Covers Southeast Asian platforms such as Shopee and Lazada.🔗
        
        http://bbs.ichuanglan.com/

Funny Forum: The community atmosphere is relaxed, suitable for independent sellers to communicate.🔗
        
        http://www.mrqdb.com/forum.php

Hugo Network: Official courses, information aggregation platform.🔗
        
        http://www.cifnews.com/

Yingshanghui: In-depth discussion on operations and external traffic acquisition strategies.🔗
        
        http://www.dianshangwin.com/

Yien Network: Comprehensive news portal for cross-border e-commerce.🔗
        
        http://www.ennews.com/

Fob Forum: Traditional B2B foreign trade experience exchange platform.🔗
        
        http://bbs.fobshanghai.com/index.php

Yibang Power: E-commerce trends, data analysis, and investment financing information aggregation platform.🔗
        
        http://www.ebrun.com/

Alibaba Foreign Trade Circle: Suitable for finding sources, customs declaration, and other experience posts.🔗
        
        https://waimaoquan.alibaba.com/

eBay Foreign Trade Community: eBay Official Community Entrance.🔗
        
        http://community.ebay.cn/

Global Trade Forum (FOB5): Covers topics such as procurement, customs clearance, logistics, etc. 🔗
        
        https://bbs.fob5.com/

Foxde Forum: Active community for mid-to-high level sellers on Amazon.🔗
        
        http://www.amazoner.cn/forum.php

Doing cross-border e-commerce, information gaps and low efficiency are the biggest enemies. This checklist covers all the key tools from 0 to 1, from stocking to explosive orders. It is recommended to save, back up, and forward it for future needs.

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