Is it difficult to do business in the United States? Australia has become a new blue ocean for China's foreign trade! How to efficiently develop Australian customers?
Created on 06.27
In recent years, as the uncertainty of China-U.S. trade has increased, more and more Chinese export enterprises have turned their attention to Australia. Although this market is far away, its advantages are very prominent: local manufacturing costs are high and lack competitive scale, while Chinese manufacturing has cost-performance advantages in multiple fields. It can be said that Australia has become the next blue ocean market for foreign trade enterprises to focus on.
This article will systematically explain from three aspects: market overview, product opportunities, and customer development methods: Why Australia? What products are exported? How to find customers?
I. Overview of the Australian Market
As of 2025, Australia's population is approximately 27.12 million, with a land area of 7.692 million square kilometers, making it the sixth largest in the world. The official language is English, the society is stable, and the purchasing power is strong. The main industries are concentrated in services, mining, agriculture, and animal husbandry, with a low proportion of local manufacturing and a high dependence on imported products.
From the perspective of the supply chain, Australia is a typical "imports greater than manufacturing" market, which is very suitable for Chinese companies to enter with mid-to-high cost-performance export products.
2. Which products from China are suitable for export to Australia?
Combining the local consumption structure and market demand in Australia, Chinese enterprises have natural advantages in the following categories of products:
01 Consumer Electronics
Chinese consumer electronics represented by mobile phones, home appliances, and televisions are very popular in the Australian market due to their stable technology and reasonable prices. Representative brands: Huawei, Xiaomi, OPPO, VIVO, TCL, Hisense, Changhong, etc.
02 Food and Beverage Category
There are many Chinese people in Australia, and the acceptance of Chinese food is high. Green tea, black tea, Pu-erh tea, seasonings, frozen snacks, etc., have stable sales in Chinese supermarkets and e-commerce platforms.
03 Toys and Maternity Products
Australia has high safety standards, while Chinese toy manufacturing companies have matured in quality and cost control, making them fixed partners for many Australian distributors. There is also a stable demand for infant and toddler care and feeding products.
04 Outdoor and Sports Goods
Australia is a country with a strong outdoor culture, where activities such as cycling, camping, hiking, and fishing are deeply ingrained in people's hearts. Products like tents, folding tables and chairs, outdoor lighting, and sports equipment are very popular.
05 Home and Decor Items
China has advantages not only in price for home products (furniture, lighting, bathroom, tiles) but also in design styles that are close to European and American aesthetics. The penetration rate in the Australian market is continuously increasing.
06 Agricultural Machinery
Australia's agriculture is developed but has extremely high labor costs, with a strong reliance on machinery. China's agricultural machinery (such as seeders, harvesters, tractors, etc.) is favored for its cost-effectiveness and after-sales advantages.
Zhongnan Whale Navigation International
Zhongnan Whale Shipping International focuses on tail-end delivery and warehousing for one-stop shipping, with a strong fleet. The business covers international port booking, container pickup at ports in the US, Canada, Mexico, and the UK, direct truck delivery, container unpacking and delivery, overseas warehouse services, and full management for registering companies in the US and the UK. Upholding the principle of customer first and full-link integration, we provide you with customized one-stop international logistics solutions.
3. Methods for Developing Australian Clients
For customer development in the Australian market, multiple channels can be utilized, including online data acquisition, social platforms, industry directories, and offline exhibitions. Below are specific practical methods:
01 Google Search
It is recommended to use the Google Australia local site (google.com.au) and search with product keywords, such as: "furniture importer Australia," to obtain basic information such as company websites, email addresses, phone numbers, etc.
02 Google Maps Find Customers
Locate target cities (e.g., Sydney, Melbourne), enter keywords (e.g., "lighting store"), and obtain business entity addresses, website information, images, and real scenes through the map. Recommended registration tool entry:http://t.smartsousou.com/w/C61B4203
03 Customs Data Filtering
Although China and Australia do not share customs data, Australian buyers can be identified through export data from third countries (such as India, Vietnam, and Russia).
- Use HS code + keywords for filtering
- Analyze procurement frequency and supplier change records
- Assessing the customer's purchasing ability and cooperation stability
- Matching contact information (email, phone, LinkedIn, etc.)
Query tool entrance:https://hg.smtso.com/hgzf/index.html?i=C61B4204
4. Social Media and WhatsApp Development Tips
Australia's social media is well-developed, and customers are often found in:
Among them, WhatsApp is the most commonly used instant messaging tool in Australia, with the area code +61. You can obtain customer accounts through the following methods: Google search keyword combinations:
intitle:“furniture” WhatsApp +61
inurl:contact "furniture" whatsapp +61 Search Facebook:
site:Facebook.com "furniture" whatsapp +61
Search Instagram or Twitter in the same way.
5. Recommended Industry Yellow Pages Websites
Australian yellow pages websites are still an effective channel for finding clients. Here are five commonly used platforms that are recommended to bookmark:
6. Canton Fair Buyer Directory Mining Australian Buyers
Even if you cannot attend the exhibition in person, you can find leads for Australian clients through the Canton Fair buyer system:
- Login system → Set country to Australia
Query Entry:
- Input keywords (such as "home appliance") to filter interested buyers
- View buyer information → Get email, phone, website, social media accounts
Zhongnan Whale Navigation International
Zhongnan Whale Shipping International focuses on tail-end delivery and warehousing for one-stop shipping, with a strong fleet. The business covers international port booking, container pickup at ports in the US, Canada, Mexico, and the UK, direct truck delivery, container unpacking and delivery, overseas warehouse services, and full management for registering companies in the US and the UK. Adhering to the principle of customer first and full-link integration, we provide you with customized one-stop international logistics solutions.
Australia, the next breakthrough in foreign trade
Instead of struggling in the red ocean market, it is better to seize the "low competition, high profit" blue ocean opportunity in Australia. Whether you are in electronics, home appliances, outdoor, or food and home goods, as long as the methods are appropriate and the customers are right, the Australian market has the potential to become a new pivot for your performance.
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